The Vampire Diaries: The Awakening Chapter Six

September 26 Dear Diary, I'm sorry it's been so long, and I can't really explain why I haven't written-except that there are so many things I feel frightened to talk about, even to you. First, the most terrible thing happened. The day that Bonnie and Meredith and I were at the cemetery, an old man was attacked there, and almost killed. The police still haven't found the person who did it. People think the old man was crazy, because when he woke up he started raving about â€Å"eyes in the dark† and oak trees and things. But I remember what happened t us that night, and I wonder. It scares me. Everyone was scared for a while, and all the kids had to stay inside after dark or go out in groups. But it's been about three weeks now, and no more attacks, so the excitement is dying down. Aunt Judith says it must have been another vagrant that did it. Tyler Smallwood's father even suggested that the old man might have done it to himself-though I would like to see somebody bite himself in the throat. But mostly what I've been busy with is Plan B. As far as it goes, it's been going well. I've gotten severalletters and a bouquet of red roses from â€Å"Jean-Claude† (Meredith's uncle is a florist), and everybody seems to have forgotten that I was ever interested in Stefan. So my social position's secure. Even Caroline hasn't been making any trouble. In fact, I don't know what Caroline is doing these days, and I don't care. I never see her at lunch or after school anymore; she seems to have drawn away from her old crowd completely. There's only one thing I docare about right now. Stefan. Even Bonnie and Meredith don't realize how important he is to me. I'm afraid to tell them; I'm afraid they'll think I'm crazy. At school I wear a mask of calm and control, but on the inside- well, every day it just gets worse. Aunt Judith has started to worry about me. She says I don't eat enough these days, and she's right. I can't seem to concentrate on my classes, or even on anything fun like the Haunted House fund-raiser. I can't concentrate on anything but him. And I don't even understand why. He hasn't spoken to me since that horrible afternoon. But I'll tell you something strange. Last week in history class, I glanced up and caught him looking at me. We were sitting a few seats apart, and he was turned completely sideways in his desk, just looking.For a moment I felt almost frightened, and my heart started pounding, and we just stared at each other -and then he looked away. But since then it's happened twice more, and each time I felt his eyes on me before I saw them. This is the literal truth. I know it's not my imagination. He isn't like any boy I've ever known. He seems so isolated, so lonely. Even though it's his own choice. He's made quite a hit on the football team, but he doesn't hang around with any of the guys, except maybe Matt. Matt's the only one he talks to. He doesn't hang around with any girls, either, thatIcan see, so maybe the narc rumor is doing some good. But it's more like he's avoiding other people than they're avoiding him. He disappears in between classes and after football practice, and I've never once seen him in the cafeteria. He's never invited anybody to his room at the boarding house. He never visits the coffee shop after school . So how can I ever get him someplace where he can't run from me? This is the real problem with Plan B. Bonnie says, â€Å"Why not get stuck in a thunderstorm with him, so you have to huddle together to conserve body warmth?† And Meredith suggested that my car could break down in front of the boarding house. But neither of those ideas is practical,and I'm going insane trying to come up with something better . Every day it's getting worse for me. I feel as if I were a clock or something, winding up tighter and tighter. If I don't find something to do soon, I'll- I was going to say â€Å"die.† The solution came to her quite suddenly and simply. She felt sorry about Matt; she knew he'd been hurt by the Jean-Claude rumor. He'd hardly spoken to her since the story had broken, usually passing her with a quick nod. And when she ran into him one day in an empty hall outside of Creative Writing, he wouldn't meet her eyes. â€Å"Matt-† she began. She wanted to tell him that it wasn't true, that she would never have started seeing another boy without telling him first. She wanted to tell him that she'd never meant to hurt him, and that she felt terrible now. But she didn't know how to begin. Finally, she just blurted out, â€Å"I'm sorry!† and turned to go in to class. â€Å"Elena,† he said, and she turned back. He was looking at her now, at least, his eyes lingering on her lips, her hair. Then he shook his head as if to say the joke was on him. â€Å"Is this French guy for real?† he finally demanded. â€Å"No,† said Elena immediately and without hesitation. â€Å"I made him up,† she added simply, â€Å"to show everybody I wasn't upset about-† She broke off. â€Å"About Stefan. I get it.† Matt nodded, looking both grimmer and somewhat more understanding. â€Å"Look, Elena, thatwas pretty lousy of him. But I don't think he meant it personally. He's that way with everybody-† â€Å"Except you.† â€Å"No. He talks to me, sometimes, but not about anything personal. He never says anything about his family or what he does outside of school. It's like-like there's a wall around him that I can't get through. I don't think he'll ever let anybody get through that wall. Which is a damn shame, because I think that behind it he's miserable.† Elena pondered this, fascinated by a view of Stefan she'd never considered before. He always seemed so controlled, so calm and undisturbed. But then, she knew she seemed that way herself to other people. Was it possible that underneath he was as confused and unhappy as she was? It was then that the idea came, and it was ridiculously simple. No complicated schemes, no thunderstorms or cars breaking down. â€Å"Matt,† she said, slowly, â€Å"don't you think it would be a good thing if somebody did get behind that wall? A good thing for Stefan, I mean? Don't you think that would be the best thing that could happen to him?† She looked up at him intensely, willing him to understand. He stared at her a moment, then shut his eyes briefly and shook his head in disbelief. â€Å"Elena,† he said, â€Å"you are incredible. You twist people around your little finger, and I don't think you even know you're doing it. And now you're going to ask me to do something to help you ambush Stefan, and I'm such a dumb sucker I might even agree to do it.† â€Å"You're not dumb, you're a gentleman. And Ido want to ask you a favor, .but only if you think it's right. I don't want to hurt Stefan, and I don't want to hurt you.† â€Å"Don't you?† â€Å"No. I know how that must sound, but it's true. I only want-† She broke off again. How could she explain what she wanted when she didn't even understand it herself? â€Å"You only want everybody and everything revolving around Elena Gilbert,† he said bitterly. â€Å"You only want everything you don't have.† Shocked, she stepped back and looked at him. Her throat swelled, and warmth gathered in her eyes. â€Å"Don't,† he said. â€Å"Elena, don't look like that. I'm sorry.† He sighed. â€Å"All right, what is it I'm supposed to do? Hog-tie him and dump him on your doorstep?† â€Å"No,† said Elena, still trying to make the tears go back where they belonged. â€Å"I only wanted you to get him to come to the Homecoming Dance next week.† Mart's expression was odd. â€Å"You just want him to be at the dance.† Elena nodded. â€Å"All right. I'm pretty sure he'll be there. And, Elena†¦ there really isn't anybody but you I want to take.† â€Å"All right,† said Elena after a moment. â€Å"And, well, thank you.† Matt's expression was still peculiar. â€Å"Don't thank me, Elena. It's nothing†¦ really.† She was puzzling over that when he turned away and walked down the hall. â€Å"Hold still,† said Meredith, giving Elena's hair a reproving twitch. â€Å"I still think,† said Bonnie from the window seat, â€Å"that they were both wonderful.† â€Å"Who?† Elena murmured absently. â€Å"As if you didn't know,† said Bonnie. â€Å"Those two guys of yours who pulled off the last-minute miracle at the game yesterday. When Stefan caught that last pass, I thought I was going to faint. Or throw up.† â€Å"Oh,please ,† said Meredith. â€Å"And Matt-that boy is simply poetry in motion†¦Ã¢â‚¬  â€Å"And neither of them is mine,† Elena said flatly. Under Meredith's expert fingers, her hair was becoming a work of art, a soft mass of twisted gold. And the dress was all right; the iced-violet color brought out the violet in her eyes. But even to herself she looked pale and steely, not softly flushed with excitement but white and determined, like a very young soldier being sent to the front lines. Standing on the football field yesterday when her name was announced as Homecoming Queen, there had been only one thought in her mind. Hecouldn't refuse to dance with her. If he came to the dance at all, he couldn't refuse the Homecoming Queen. And standing in front of the mirror now, she said it to herself again. â€Å"Tonight anyone you want will be yours,† Bonnie was saying soothingly. â€Å"And, listen, when you get rid of Matt, can I take him off and comfort him?† Meredith snorted. â€Å"What's Raymond going to think?† â€Å"Oh,you can comforthim . But, really, Elena, I like Matt. And once you home in on Stefan, your threesome is going to get a little crowded. So†¦Ã¢â‚¬  â€Å"Oh, do whatever you want. Matt deserves some consideration.† He's certainly not getting it from me, Elena thought. She still couldn't exactly believe what she was doing to him. But just now she couldn't afford to second-guess herself; she needed all her strength and concentration. â€Å"There.† Meredith put the last pin in Elena's hair. â€Å"Now look at us, the Homecoming Queen and her court-or part of it, anyway. We're beautiful.† â€Å"Is that the royal ‘we'?† Elena said mockingly, but it was true. They were beautiful. Meredith's dress was a pure sweep of burgundy satin, gathered tight at the waist and pouring into folds from the hips. Her dark hair hung loose down her back. And Bonnie, as she stood up and joined the others in front of the mirror, was like a shimmering party favor in pink taffeta and black sequins. As for herself†¦ Elena scanned her image with an experienced eye and thought again, The dress is all right. The only other phrase that came to mind wascrystallized violets . Her grandmother had kept a little jar of them, real flowers dipped in crystallized sugar and frozen. They went downstairs together, as they had for every dance since the seventh grade-except that before, Caroline had always been with them. Elena realized with faint surprise that she didn't even know who Caroline was going with tonight. Aunt Judith and Robert-soon to be Uncle Robert-were in the living room, along with Margaret in her pajamas. â€Å"Oh, you girls all look lovely,† said Aunt Judith, as fluttery and excited as if she were going to the dance herself. She kissed Elena, and Margaret held up her arms for a hug. â€Å"You're pretty,† she said with four-year-old simplicity. Robert was looking at Elena, too. He blinked, opened his mouth, and closed it again. â€Å"What's the matter, Bob?† â€Å"On.† He looked at Aunt Judith, seeming embarrassed. â€Å"Well, actually, it just occurred to me that Elena is a form of the name Helen. And for some reason I was thinking of Helen of Troy.† â€Å"Beautiful and doomed,† said Bonnie happily. â€Å"Well, yes,† said Robert, not looking happy at all. Elena said nothing. The doorbell rang. Matt was on the step, in his familiar blue sports coat. With him were Ed Goff, Meredith's date, and Raymond Hernandez, Bonnie's. Elena looked for Stefan. â€Å"He's probably already there,† said Matt, interpreting her glance. â€Å"Listen, Elena-† But whatever he had been about to say was cut off in the chatter from the other couples. Bonnie and Raymond went with them in Matt's car, and kept up a constant stream of witticisms all the way to the school. Music drifted out the open doors of the auditorium. As Elena stepped out of the car, a curious certainty rushed over her. Something was going to happen, she realized, looking at the square bulk of the school building. The peaceful low gear of the last few weeks was about to slip into high. I'm ready, she thought. And hoped it was true. Inside, it was a kaleidoscope of color and activity. She and Matt were mobbed the instant they came in, and compliments rained down on both of them. Elena's dress†¦ her hair†¦ her flowers. Matt was a legend in the making: another Joe Montana, a sure bet for an athletic scholarship. In the dizzying whirl that should have been life and breath to her, Elena kept searching for one dark head. Tyler Smallwood was breathing heavily on her, smelling of punch and Brut and Doublemint gum. His date was looking murderous. Elena ignored him in the hopes that he would go away. Mr. Tanner passed by with a soggy paper cup, looking as if his collar was strangling him. Sue Carson, the other senior homecoming princess, breezed up and cooed over the violet dress. Bonnie was already out on the dance floor, shimmering under the lights. But nowhere did Elena see Stefan. One more whiff of Doublemint and she was going to be sick. She nudged Matt and they escaped to the refreshment table, where Coach Lyman launched into a critique of the game. Couples and groups came up to them, spending a few minutes and then retreating to make room for the next in line. Just as if we reallywere royalty, thought Elena wildly. She glanced sideways to see if Matt shared her amusement, but he was looking fixedly off to his left. She followed his gaze. And there, half concealed behind a cluster of football players, was the dark head she'd been looking for. Unmistakable, even in this dim light. A thrill went through her, more of pain than anything else. â€Å"Now what?† said Matt, his jaw set. â€Å"The hog-tying?† â€Å"No. I'm going to ask him to dance, that's all. I'll wait until we've danced first, if you want.† He shook his head, and she set out toward Stefan through the crowd. Piece by piece, Elena registered information about him as she approached. His black blazer was of a subtly different cut than the other boys', more elegant, and he wore a white cashmere sweater under it. He stood quite still, not fidgeting, a little apart from the groups around him. And, although she could see him only in profile, she could see he wasn't wearing his glasses. He took them off for football, of course, but she'd never seen him close up without them. It made her feel giddy and excited, as if this were a masquerade and the unmasking time had come. She focused on his shoulder, the line of his jaw, and then he was turning toward her. In that instant, Elena was aware that she was beautiful. It wasn't just the dress, or the way her hair was done. She was beautiful in herself: slender, imperial, a thing made of silk and inner fire. She saw his lips part slightly, reflexively, and then she looked up into his eyes. â€Å"Hello.† Was that her own voice, so quiet and self-assured? His eyes were green. Green as oak leaves in summer. â€Å"Are you having a good time?† she said. I am now . He didn't say it, but she knew it was what he was thinking; she could see it in the way he stared at her. She had never been so sure of her power. Except that actually he didn't look as if he were having a good time; he looked stricken, in pain, as if he couldn't take one more minute of this. The band was starting up, a slow dance. He was still staring at her, drinking her in. Those green eyes darkening, going black with desire. She had the sudden feeling that he might jerk her to him and kiss her hard, without ever saying a word. â€Å"Would you like to dance?† she said softly. I'm playing with fire, with something I don't understand, she thought suddenly. And in that instant she realized that she was frightened. Her heart began to pound violently. It was as if those green eyes spoke to some part of her that was buried deep beneath the surface-and that part was screaming â€Å"danger† at her. Some instinct older than civilization was telling her to run, to flee. She never moved. The same force that was terrifying her was holding her there. This is out of control, she thought suddenly. Whatever was happening here was beyond her understanding, was nothing normal or sane. But there was no stopping it now, and even while frightened she was reveling in it. It was the most intense moment she'd ever experienced with a boy, but nothing at all was happening. He was just gazing at her, as if hypnotized, and she was gazing back, while the energy shimmered between them like heat lightning. She saw his eyes go darker, defeated, and felt the wild leap of her own heart as he slowly stretched out one hand. And then it all shattered. â€Å"Why, Elena, how sweet you look,† said a voice, and Elena's vision was dazzled with gold. It was Caroline, her auburn hair rich and glossy, her skin tanned to a perfect bronze. She was wearing a dress of pure gold lame that showed an incredibly daring amount of that perfect skin. She slipped one bare arm through Stefan's and smiled lazily up at him. They were stunning together, like a couple of international models slumming at a high school dance, far more glamorous and sophisticated than anyone else in the room. â€Å"And that little dress is so pretty ,† continued Caroline, while Elena's mind kept on running on automatic. That casually possessive arm linked with Stefan's told her everything: where Caroline had been at lunch these past weeks, what she had been up to all this time. â€Å"I told Stefan we simply had to stop by for a moment, but we're not going to stay long. So you don't mind if I keep him to myself for the dances, do you?† Elena was strangely calm now, her mind a humming blank. She said no, of course she didn't mind, and watched Caroline move away, a symphony in auburn and gold. Stefan went with her. There was a circle of faces around Elena; she turned from them and came up against Matt. â€Å"You knew he was coming with her.† â€Å"I knew she wanted him to. She's been following him around at lunchtime and after school, and kind of forcing herself on him. But†¦Ã¢â‚¬  â€Å"I see.† Still held in that queer, artificial calm, she scanned the crowd and saw Bonnie coming toward her, and Meredith leaving her table. They'd seen, then. Probably everyone had. Without a word to Matt, she moved toward them, heading instinctively for the girls' rest room. It was packed with bodies, and Meredith and Bonnie kept their remarks bright and casual while looking at her with concern. â€Å"Did you see that dress?† said Bonnie, squeezing Elena's fingers secretly. â€Å"The front must be held on with superglue. And what's she going to wear to the next dance? Cellophane?† â€Å"Handiwrap,† said Meredith. She added in a low voice, â€Å"Are you okay?† â€Å"Yes.† Elena could see in the mirror that her eyes were too bright and that there was one spot of color burning on each cheek. She smoothed her hair and turned away. The room emptied, leaving them in privacy. Bonnie was fiddling nervously with the sequined bow at her waist now. â€Å"Maybe it isn't such a bad thing after all,† she said quietly. â€Å"I mean, you haven't thought about anything else but him in weeks. Nearly a month. And so maybe it's just for the best, and you can move on to other things now, instead of†¦ well, chasing him.† Et tu, Brute? thought Elena. â€Å"Thank you so much for your support,† she said aloud. â€Å"Now, Elena, don't be like that,† Meredith put in. â€Å"She isn't trying to hurt you, she just thinks-† â€Å"And I suppose you think so, too? Well, that's fine. I'll just go out and find myself some other things to move on to. Like some other best friends.† She left them both staring after her. Outside, she threw herself into the whirl of color and music. She was brighter than she had ever been at any dance before. She danced with everyone, laughing too loudly, flirting with every boy in her path. They were calling her to come up and be crowned. She stood on the stage, looking down on the butterfly-bright figures below. Someone gave her flowers; someone put a rhinestone tiara on her head. There was clapping. It all passed as if in a dream. She flirted with Tyler because he was closest when she came off the stage. Then she remembered what he and Dick had done to Stefan, and she broke off one of the roses from her bouquet and gave it to him. Matt was looking on from the sidelines, his mouth tight. Tyler's forgotten date was almost in tears. She could smell alcohol along with the mint on Tyler's breath now, and his face was red. His friends were around her, a shouting, laughing crowd, and she saw Dick pour something from a brown paper bag into his glass of punch. She'd never been with this group before. They welcomed her, admiring her, the boys vying for her attention. Jokes flew back and forth, and Elena laughed even when they didn't make sense. Tyler's arm circled her waist, and she just laughed harder. Out of the corner of her eye she saw Matt shake his head and walk away. The girls were getting shrill, the boys rowdy. Tyler was nuzzling moistly at her neck. â€Å"I've got an idea,† he announced to the group, hugging Elena more tightly to him. â€Å"Let's go someplace more fun.† Somebody shouted, â€Å"Like where, Tyler? Your dad's house?† Tyler was grinning, a big, boozy, reckless grin. â€Å"No, I mean someplace where we can leave our mark. Like the cemetery.† The girls squealed. The boys elbowed each other and faked punches. Tyler's date was still standing outside the circle. â€Å"Tyler, that's crazy,† she said, her voice high and thin. â€Å"You know what happened to that old man. I won't go there.† â€Å"Great, then, you stay here.† Tyler fished keys out of his pocket and waved them at the rest of the crowd. â€Å"Whoisn't afraid?† he said. â€Å"Hey, I'm up for it,† said Dick, and there was a chorus of approval. â€Å"Me, too,† said Elena, clear and defiant. She smiled up at Tyler, and he practically swung her off her feet. And then she and Tyler were leading a noisy, roughhousing group out into the parking lot, where they were all piling into cars. And then Tyler was putting the top of his convertible down and she was climbing in, with Dick and a girl named Vickie Bennett squashing into the back seat. â€Å"Elena!† somebody shouted, far away, from the lighted doorway at the school. â€Å"Drive,† she said to Tyler, taking off her tiara, and the engine growled to life. They burned rubber out of the parking lot, and the cool night wind blew into Elena's face.

Internet and Privacy Essay

There has been a lot of controversy about the internet and its privacy. Today, some say you have no privacy with anything you do on the web. They say that the government is taking away the public’s privacy because they can monitor everything that happens on the internet. Even though most of this is true, there are plenty of good things to come from it. In this essay I will be writing about the internet and its privacy. The lack of privacy that comes with technology and the internet can and has prevented a lot of crimes to occur. It has made credit card fraud, once an easy crime much harder to get away with. They know what you’re buying schedule is like, so if someone steals your card and tries to buy something that is not something you would normally buy, you will get an alert about it. Security cameras at stores and ATM’s prevent a lot of robberies from occurring. The government states that the main reason why they monitor just about everything on the internet is to try and catch terrorist attacks before they happen. They have said that some of the terrorist plane hijackings could have been prevented if they had the internet security that they do now. Of all the good things that come with the internet, there are also some drawbacks that can be dangerous. There is just as much false information on the internet as there is true information. Hackers can create viruses that can get into your personal computer and ruin valuable data. They can also create viruses to steal personal valuable data such as identity theft. There are also people called â€Å"predators† that hang out on the internet waiting to get unsuspected people into dangerous situations. People can get addicted to the internet which can cause problems with interacting with their friends and family. As it is stated in What Matters in America, â€Å"Like any space where people gather, the virtual world is not immune to the same set of troubles we face in real life. Teens and children can be targeted be sexual predators. Kids can â€Å"cyber bully† classmates, carrying the tortures of the playground onto cell phones and computer screens at home. Illicit romances and online flirting may be taken beyond laptops, ruining relationships and destroying marriages. And, of course, cybercrime is ever present, seeking log in numbers, financial data, and credit card information†. (22) Privacy has become a big question in today’s society with all this new technology and the internet. The internet might be more secure today from hackers and viruses but we don’t really have any privacy on the web. Every purchase we make on the internet can be tracked by the government. They can also track almost every phone call that is made. The internet has become more convenient to use than it ever has been. You can perform just about any task you want with a couple mouse clicks. Your computer can remember everything you do on the internet. It will save all the sites you have been to, what you have downloaded, what you have bought online, and can even save your credit card information. When online you will see recommended web sites based on what you normally do online and even on certain sites there will be recommended products that are similar from what you have purchased before. All this personal information can be easily looked at by the government or even professional hackers. Is our privacy really being invaded or are we just putting this information out there? People say that the government is invading the public’s privacy. They say that they shouldn’t be allowed to monitor the internet. I don’t believe our privacy is being invaded because no one forces you to put this information online, even though it is hard not to in today’s society. In What Matters in America, David Plotz states, â€Å"Real privacy is what allows us to share hopes, dreams, fantasies, fears, and makes us feel we can safely expose all our faults and quirks and still be loved. Privacy is the space between us and our dearest, where everything is known and does not matter. † (70) With all this advanced technology on the internet, we need the government to monitor it or else there would be a huge amount of criminal activity and the internet would not be safe.

How Existentialism and Psychoanalysis Influenced Frankl

Before an in-depth look at how existentialism and psychoanalysis influenced Frankl, let take a look at what each of these theories mean. Existentialism became identified with a cultural movement that blossomed in Europe during the forties and fifties; this term adopted by Jean-Paul Sartre as a self-description in Sartre and his associates postwar literary and philosophical writings. â€Å"By the mid 1970s the cultural image of existentialism had become a clichà ©, parodized in countless books and films by Woody Allen.† (123 Help me) According one website I researched, all about philosophy states the definition of Existentialism is: â€Å"Existentialism is a 20th century philosophy concerned with human existence, finding self, and the meaning of†¦show more content†¦Applying a broad definition of sexuality, he called these periods’ psychosexual stages. During each stage, the pleasure-seeking impulses of the id focus on, and derive pleasure from, a particular area of the body and in activities connected with that area†. (123 helpme) Freud’s theories parallels with what I was taught in young child development class that during the first five years, the groundwork for the child’s personality, morals and values had been laid and practically sealed.† o Psychoanalytic therapy normally has two stages: 1.the release of repression, thereby allowing the conflict to enter consciousness, and, 2.the redirection of the emotional energy (libido) associated with the repression thereby allowing the patients ego to gain control of the conflict. With the fore mention examples of existentialism and psychoanalysis, a relevant connection can be made in how Frankl’s views could have been influenced. As Frankl’s states on page 162: Optimism like happiness cannot ordered or forced it must be ensue, A human being is not one in pursuit of happiness but rater in search for a reason to be happy. Existential and psychoanalysis both seem to build off a person’s inner self, their core individuality and decides from there what they will or won’t endure for themselves or for others be it family, love ones and or friends. Where Marxism relates mostly to a society rather than an individual within a society as shown in the below excerptShow MoreRelatedA Critical Analysis Of Two Counselling Theories : Existential Therapy And Psychoanalytic Therapy2004 Words   |  9 Pagesopposing views of human nature and therapeutic goals. A key concept of existential therapy is the relationship between freedom and responsibility. In contrast to the determinist view of psychoanalytic therapy, existentialism states that individual is always free â€Å"to choose one’s way† (Frankl, 1963, p. 104). From the multitude of potential responses that could occur in reaction to stimuli, it is the individual alone who chooses what action to take (May, 1975, p. 100). A result of this freedom is theRead MoreExistentialism vs Essentialism23287 Words   |  94 PagesEssentialism vs. Existentialism Essentialism: A belief that things have a set of characteristics that make them what they are, amp; that the task of science and philosophy is their discovery amp; expression; the doctrine that essence is prior to existence While, Existentialism:A philosophical theory or approach, that emphasizes the existence of the individual person as a free amp; responsible agent, determining their own development through acts of the will. Existentialism * is

A Dolls House by Henrik Ibsen - 1829 Words

Henrik Ibsen, writer of his most famed play A Doll’s House. Ibsen emphasizes on small-town life in this play. A Doll’s House takes place in the 1880s in Europe/Norway and based on a married couple, Torvald Nora, who are considered to be middle class. The main character Nora in Ibsen’s play, A Doll’s House, seems to give this false installment of her identity. She is both unpredictable and childlike. The entire first and second act she spends giving this hidden subtext that she is unreliable. Nora Helmer is energetic/ enthusiastic due to the fact that she is always singing. Torvald refers to her as a spendthrift because she can never save any money from her allowance. Nora is Torvalds trophy wife. Throughout the play, Nora Helmer is dehumanized through her nicknames and portrayed as a doll figure through the way she acts. The readers first impression of Nora is that of an obedient and childlike wife. Nora seems to let Torvald control her every move. For her entire life, she has been treated not as his wife, but a mere child. In the first act, there’s a glimpse of that when Nora comes into the house with a variety of Christmas gifts. She then tries to get Torvald’s attention and that’s when he calls out to Nora with a distinctive nickname. He recalls: HELMER [calls out from his room]. Is that my little lark twittering out there? NORA [busy opening some of the parcels]. Yes, it is! HELMER. Is it my little squirrel bustling about? NORA. Yes! HELMER.Show MoreRelatedDoll’s House by Henrik Ibsen1126 Words   |  4 PagesHenrik Ibsen wrote the book, Doll’s House, in the late 1870s about the life of the common woman in Norway during the 1870s. The book gave society an inside of look of the life women in general. Woman during this time were oppressed and men were contemptuous towards women. Women that opposed their husband were considered mentally insane and sent to a mental institution. The book is about a domesticated woman named Nora. Nora lives in a house with her husband and their three kids. Nora main job toRead MoreA Dolls House by Henrik Ibsen1725 Words   |  7 Pagessuffrage, took place from 1848-1920. In the drama A Doll’s House by Henrik Ibsen, readers are presented with what seems to be the perfect little American dream home. Anti-feminist values are presented immediately in the first scenes of the play and carry out until the end. The play was written in 1879, a time when the feminist move ment was just starting to take shape and become well known. The drama A Doll’s House has feminist themes that indicate Henrik Ibsen to be a supporter of the feminist movement throughRead MoreA Dolls House by Henrik Ibsen1492 Words   |  6 PagesA Doll’s House by Henrik Ibsen was written in 1879 during the Victorian Era. The story is written as a play to be performed on stage. The two main characters Nora and Torvald Helmer are upper middle class husband and wife, but it boils down to social expectations. Conflicts arise when women are under their husbands rule for everything and society pressure to keep up appearances. Torvald Helmer is the antagonist to Nora, his wife, because he is mostly concerned about his reputation, he is the supremeRead MoreA Dolls House, by Henrik Ibsen1539 Words   |  7 PagesThe themes of â€Å"objecthood† and â€Å"feminine liberation† in Henrik Ibsen’s A Doll’s House as conveyed through the characterization o f Torvald and Nora, diction, stage directions and structure in two integral scenes. Henrik Ibsen’s A Doll’s House conveys the story of a wife’s struggle to break away from the social norms of late nineteenth century middle class Europe. Throughout the play, Ibsen focuses on Nora’s characterization and experiences and thus this leads the reader to perceive her as the protagonistRead MoreA Dolls House by Henrik Ibsen1556 Words   |  7 Pagesprevalent in a variety of literary selections. This paper will focus on animal imagery in Henrik Ibsens A Dolls House by using the reader response strategy. In the play A Dolls House by Henrik Ibsen, animal imagery is used in the development of the main character Nora. It is also later found that the animal imagery is a critical part in understanding who Nora is and how other characters perceive her. Ibsen uses creative animal imagery to develop Noras character throughout the play. The animalRead MoreA Dolls House by Henrik Ibsen868 Words   |  3 Pagesmoney is considered to hold the most power. In the case of the household, the person who holds the most power is the person who handles the money, and in our man-centric world, it is usually the man who holds both money and power. In Henrik Ibsens play A Doll’s House, the theme of money is used to establish power roles between the characters of the play, and how the theme contributes to typical gender roles in the 19th century. A womans duty in the 19th century was to exhibit â€Å"piety, purity, submissivenessRead MoreA Doll’s House by Henrik Ibsen Essay961 Words   |  4 PagesIn Henrik Ibsen’s play A Doll’s House, pointedly captures the reality of the Victorian Era within the play. Nora Helmer, the protagonist of the story, represents the typical women in society during that era. The audience’s first impression of Nora is a money obsessed, childish, obedient house wife to her husband, Torvald Helmer. However, as the play progresses one can see that Nora is far from being that typical ideal trophy wife, she is an impulsive liar who goes against society’s norm to be whomRead More A Dolls House by Henrik Ibsen Essay842 Words   |  4 PagesA Dolls House by Henrik Ibsen â€Å"A dolls house† was written by Henrik Ibsen and produced by famous actors during the time of the 1800’s; in fact it was the year of 1879 to be precise. It was around this time that many different Social, cultural and historical moments were changing through time, leaving the end result to change not only one country but had an effect on most of the world. For this section of the work I will be carefully discussing with you the issues of; * Social events Read More A Doll’s House by Henrik Ibsen Essay1111 Words   |  5 PagesA Doll’s House by Henrik Ibsen The play â€Å"A Doll’s House† by Henrik Ibsen is about a wife that is hiding a big secret from her overprotective husband. The play takes place on Christmas Eve till the day after Christmas. Nora Helmer and Torvald Helmer have been married for 8 years, yet Nora is hiding something from Torvald that she thinks would ruin everything if he found out. It opens up with Nora coming home and decorating the house for Christmas and making preparations. They have 3 children:Read MoreA Dolls House by Henrik Ibsen834 Words   |  3 PagesMr. Krogstad, a former employee of Torvald is the leading antagonist in A Doll House. He clearly has an agenda and a lust for power. Krogstad’s lust for power gives the reader a sense of subtle rage because Krogstad only wants what’s best for him and his family but he exploits Nora for his own gain. Krogstad advances the plot by controlling Nora through a loan, while illuminating both main characters, and reinforcing the themes of confusion and lost love. Krogstad influences the plot in a very

Emotivism - 1571 Words

EMOTIVISM LOGICAL POSITIVISM Logical positivism embraced a scientific method for verifying knowledge – a process of verification – which excluded the possibility of moral facts. This shows the influence of David Hume (1711-1776), who believed that sentiment was the source of right and wrong. If you decide to help someone in need, you do so because you have feelings, not because you have reason. Hume believed in a common feeling for each other’s welfare. We all have a capacity for compassion, but it has nothing to do with reason. You can’t go from a factual statement (an ‘is’) to a moral one (an ‘ought). Logical positivism acknowledged that moral facts were not like scientific ones, but went on to conclude that they were not facts at†¦show more content†¦One cannot say that one is right and the other wrong, because there are no facts that separate them, one can only accept that each is using moral judgements to express his or her emotional response to that s et of facts. People may reject Ayer’s theory – suggesting a whole variety of causes for their moral beliefs, which they believe justify their view. I might say that murder is wrong because Jesus taught against it in the NT and because it disrupts civilised society. Ayer explains this as an attempt to find other things that appeal to my emotions. C.L.STEVENSON (1908-1979) Ayer’s approach was taken and developed by C. L. Stevenson in his Ethics and Language (1945).While Ayer thought that arguments were people simply expressing their emotions towards each other, Stevenson maintained there was actually a disagreement in attitudes. Stevenson argued that moral judgements contain 2 elements: a. An expression of an attitude based on a belief b. A persuasive element which seeks to influence others To say ‘this is good’ means ‘I approve of this, you should as well’. Moral statements are not just expressions of emotion, but are the result of attitudes based on fundamental beliefs. If I say ‘capital punishment is wrong’, it’s because I have an attitude opposed to capital punishment which is formed by my fundamental beliefs about capital punishment – be they religious, moral or political. AyerShow MoreRelatedAnalysis Of Ayer s Theory Of Emotivism1490 Words   |  6 Pagesany moral knowledge then why we question the morality of the actions and make judgements on what’s right and what’s wrong? In my essay I will explain Emotivism and subjectivism and the confusion created by these. I will also present an argument about how it A.J. Ayer’s argument in Emotivism avoids Moore’s argument. In A.J. Ayer’s theory of Emotivism, he gives the modified version of Verification Principle and in my essay I wil l try to accomplish how using this modified version of verification principleRead MoreAyer s Philosophical View : Emotivism Vs. Subjectivism1026 Words   |  5 Pages Emotivism vs. Subjectivism In this paper I will look at how Ayer’s philosophical view of Emotivism avoids Moore’s objection. Therefore showing that Ayer’s view is not only different from Subjectivism but is also more plausible because the â€Å"ethical† statements that are put out by Emotivism cannot be empirically tested and also because the intent behind making Emotive philosophical statements is to influence the thoughts or behaviors or one’s audienceRead MoreThe Theory Of Cultural Moral Relativism1627 Words   |  7 PagesAccording to the moral theory of Emotivism, moral judgments do not have any meaning because they are merely expressions of attitudes and do not state anything that can be defined as true or false (Rachels 43). Emotivism holds the belief that moral language is not fact-stating language because it is not used to convey any kind of information. Moral statements function as a mix between a command and an expression and are meant to influence the beh aviors of others. Emotivism holds the belief that truthRead Moreâ€Å"Ethical Language Is No More Than Expressions of Emotion.† Discuss.913 Words   |  4 Pageshe was a logical positivist. Stevenson, however, disagreed with Ayer and developed his hurrah-boo theory of emotivism. Stevenson claimed that while ethical statements are an expression, they are more than ‘like’ and ‘dislike’ as there is a strong conviction or belief involved. To say ‘Murder is wrong’ is showing your strong belief that murder is wrong. Warnock disagreed with emotivism as he believed that ethical statements are more than like and dislike, as otherwise this would make any ethicalRead MorePerspectives On Moral Reasoning And All Of Them920 Words   |  4 Pagesmoral reasoning and all of them have their positive and negative sides. In the article The Basic Stances of Metaethics the authors define each of the main perspectives on moral reasoning, objectivism, cultural relativism, subjective relativism, and emotivism, and they leave the reader with a good understanding of each of them. In this essay I am going to outline the central arguments of each perspective and give positive and negative critiques. Objectivism is the view that some moral principles areRead MoreThe Ethical And Morality Of Pornography916 Words   |  4 Pages(West, C. 2013). Emotivism is a good ethical perspective that can describe how pornography can be seen or describe. Emotivism is a â€Å"meta ­ethical view that claims ethical statements are merely expressions of one’s emotion toward a given act, not based on facts or moral realities.† (Mosser, K. 2013, Ch. 1.7). It sees the expression on how we respond to an act. If he or she likes it, then it is good, but if he or she does not like it, then it is bad. â€Å"Within the framework of emotivism, judgments on pornographyRead MorePornography And Its Effects On Women861 Words   |  4 Pagesthat eliminate tradition claims due to reason and Ethical Egoism moral evaluations based on our goals and desires (Mosser, 2013). The terms of perspective are Relativism, Emotivism and Ethical Egoism. When putting it into perspective I think the appropriate perspective or point of view in this case would be emotivism. Emotivism instead sees our moral evaluation as simply the expression of whether we respond to a given act by liking it or not liking it. Something is good, on this view, if it is somethingRead MoreCognitivism in Philosophy Essay1670 Words   |  7 Pagestruth-apt. Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. In Emotivism a moral statement isnt literally a statement about the speakers feelings on the topic, but expresses those feelings with emotion. When an emotivist says â€Å"murder is wrong† its like saying â€Å"down with murder† or just saying â€Å"murder† while making a horrified face, or a thumbs-down gesture at the same time as saying â€Å"murder is wrong†. Emotivism watches theRead More A Taxonomy of Moral Realism Essay1637 Words   |  7 Pagesdiagramm atically represented in the following manner: Are ethical statements truth-evaluable? Yes No -- Early Emotivism (Ayer) Does descriptivism offer a correct account of moral semantics? Yes No -- Descriptivism -- Non-descriptivism Emotivism (Stevenson) Prescriptivism (Hare) Quasi-Realism (Blackburn) ExpressivismRead MoreThe Theory Of The Media2438 Words   |  10 Pagesresponsibilities of the media are to inform, strengthen and support controversy, and advertise. Within this essay the application of the three classical theories: utilitarianism, deontology, virtue ethnics; and the three alternative perspectives relativism, emotivism, and ethnical egoism will depict the actions, responsibly, and goal of the media. Due to the fact that the media extends to millions of people, â€Å"majority rules† is the best way to control how and what is distributed by the media. Utilitarianism

Corporate Sustainability And Effectiveness -Myassignmenthelp.Com

Question: Discuss About The Corporate Sustainability And Ethical Effectiveness? Answer: Introduction: Ethics and ethical dilemmas have profound influences on the business operations of multinational companies. Ethical dilemmas and failure to deal with them appropriately attract controversies which prove fatal to their business both in short term and long term. The paper would shed light on the topic by analysis of a piece of news revolving around a controversial advertisement by Pepsi Co. featuring Kendal Jenner. The author would first introduce the company and then go on to explore the controversial advertisement involving ethical dilemma (pepsico.com, 2018). The advertisement and its impacts would be analysed on the basis of two managerial ethical theories, namely, Utilitarianism and Kantian deontology. This advertisement would be then analysed on the grounds of these two theories and their impact on business generation of Pepsi Co. Then the author would go on to study how ethical dilemmas impact business decisions and their importance in those decisions. The chosen organisation and its ethical dilemma: PepsiCo Limited is the second largest manufacturer and marketer of food and beverages in the world and has its headquarters in the United States of America. The company is listed on the NASDAQ in its home country and several other stock exchanges around the word which accounts for its huge capital base (nasdaq.com, 2018). The global giant uses aggressive business models like wholly owned subsidiaries and acquisition and merger models to dominate the global beverage and snacks markets. PepsiCo owns some of the top brands in the world like Pepsi, Tropicana and Lays. The company under the leadership of its present CEO Mrs Indra Krishnamurthy Nooyi conducts business in over a hundred countries around the world (pepsico.com, 2018). It is evident from the discussion that the multinational company comes under immense pressure to satisfy all its stakeholders which creates ethical dilemmas which attracts interventions from the apex management. The ethical dilemma: PepsiCo was trapped in the ethical dilemma when it released an advertisement which showed model and actress Kendal Jenner approaching a police officer with a can of Pepsi with an angry crowd mostly consisting of black people marching in the background (cnbc.com, 2018). The critics cited that Pepsi tried to show the democratic rights of the people of Australia, especially the blacks in lighter sense. Moreover, the advertisement showed Kendal Jenner, a white American offering Pepsi to a police officer. The Australian media interpreted this feature of the advertisement as a marketing flaw of Pepsi and showcasing of racism (Iphofen, R., 2016). The advertisement received such a huge criticism from the Australian people and media that it attracted managerial action from Pepsi. The apex management of the multinational company ultimately had to withdraw advertisement to recover from the ethical dilemma. It can be argued that the ethical dilemma identified stems from the companys accountabili ty to a large number of stakeholders simultaneously. The next section would analyse this dilemma on the basis of two managerial theories namely, ethical dilemmas and ethical relationship with stakeholders. Two theoretical concepts from managerial ethics and critical analysis of the dilemma: The Utilitarianism theory is the managerial ethical theory dealing with morality of the outcomes of actions. As far as organisations are concerned, they face utilitarianism situations due to the continuous compulsion of adapting the outcomes of their strategies to benefit the changing macro environmental influences like technological and social changes over which they have no control. The complex business situations require the top managers to take decisions to tackle these ethical dilemmas (Sharda et al., 2014). Thus, one can argue that failure of the apex management bodies to confirm to utilitarianism theory by ensuring benefits of the stakeholders by their business strategies lead to loss of goodwill and loss of their support, thus weakening their business position. Kantian deontology: The theory Kantian deontology delves into the levels of ethical quality of an act rather than the outcome of the act. This means that the theory tries to point how ethical and morally strong an act is rather than merely looking into the outcome if the act like profits earned. This is because the interests of the stakeholders often conflict and the business organisations are required to meet both the interests to sustain in the market (Madueo et al., 2016). Resentment from stakeholders like customers can attract legal actions from another stakeholder, namely government. One can argue that the management of multinational business organisation are compelled to consider protecting stakeholders interests in spite of the ethical dilemmas because the stakeholders are capable of influencing the later and even lead the latter to close operations. They must ensure that the methods and plans they take are ethical and follow the Kantian theory. Analysis of the ethical dilemma in the light of the two theories: PepsiCo being a public limited company raises capital by issuing shares in the securities market. The company is under ethical and legal compulsion to give high returns on investments (ROI) to its shareholders. The company employs thousands of employees and is responsible for providing them with legitimate compensation. PepsiCo is under continuous pressure from governments to pay high taxes. These immense utilitarian pressures from these stakeholders necessitate the company to promote its products to attract more customers and generate higher revenue (Archer Harrigan, 2016). Thus, one would consider the advertisement of Pepsi as an ethical strategy to generate revenue to give maximum return to the shareholders and governments. The high revenue would also enable the company to raise the compensation packages of the employees. Thus, one can argue from this discussion that Pepsi had operated in a perfectly ethical manner by following the Kantian deontology by advertising its products. The theory of utilitarianism exposes PepsiCo before the other stakeholders like customers, media and the society as a whole. The company is under ethical legal compulsion to fulfil their interests as well in order to operate in the international market as per the utilitarianism theory. It is this need to satisfy this large number of stakeholders which exposes the company to ethical dilemmas which invites prompt actions from middle and upper level management (Salvioni, Astori Cassano, 2015). The advertisement of Pepsi featuring Kendal Jenner attracted criticisms from a wide range of stakeholders like the Australian media, customers and the Australian society in general (independent.co.uk, 2018). The blacks living in Australia are suffering oppression and exploitation in the hands of their white counterparts. They often protest demanding for their rights and dignity. The advertisement of Pepsi shows one such protest march in its background. The police and the government of Australia treat the protestors strictly which was evident by the showcasing of police officers in the advertisement. The showcasing of Jenner approach of police officer ready to retaliate one such march and the subsequent merriment of the protestors clearly shows that Pepsi has tried to show the plight of the Australian blacks less seriously (YukhymenkoLescroart, Brown Paskus, 2015). This analysis shows that the advertisement which was designed to market Pepsi in the Australian market to generate reven ue to give high ROIs to investors, an important stakeholder of Pepsi, did not protect the interests of the Australian society, another important stakeholder. The advertisement of Pepsi Co showcases its brand ambassador Kendall Jenner handing a Pepsi can to a police officer ready to take on the protestors. The critics like Bernice King, the daughter of Martin Luther King Junior opined that the advertisement demeaned the black Australians (Hsu Lawrence, 2016). It was also argued that the advertisement was said to encourage racism because it showed Jenner, who is an American white more prominently than the black Australians. Thus it can be argued that the advertisement was unethical from the side of the customers and society of Australia though it apparently did not have anything unethical as far as stakeholders and governments were concerned. The above discussion apparently shows that stakeholder interests are conflicting and lead multinational companies into ethical dilemmas. However, a closer look into the needs of the stakeholders would reveal that in reality their interests are interlinked and interdependent. The advertisement of Pepsi raised controversy in its Australian market that led to criticisms from customers particularly, black customers. This led to fall in sale of Pepsi products in Australia which is one of the important markets of the company which impacted its revenue generation. The controversial advertisement according to market experts actually showed the dwindling marketing prowess of the multinational company (cnbc.com, 2018). All these controversies on the ethical grounds damaged the market goodwill of Pepsi considerably. The shareholders interpreted this fall in revenue generation and market goodwill as the dwindling power of Pepsi Co to pay its investors high ROI and dividends (dailymail.co.uk, 201 8). This loss of investors trust led to fall in the share price of Pepsi that in turn affected its capital generation. Thus, in the first instance, Pepsi launched the advertisement in the Australian market to market its products and generate revenue to give high ROI to shareholders and taxes to governments, thus protecting interests of these two important stakeholders. However, the company lost support of the shareholders when it failed to protect the interests of two other important stakeholder groups namely, the media and the Australian society (Daboul, 2016). Thus, it can be argued that the apex management bodies of multinational corporations should maintain Kantian deontology (second theory) to deal with utilitarianism dilemmas (first theory). Influence of two ethical theories on managerial decision making process: The following are the ways in which Utilitarianism and Kantian theories influences managerial practices: Decision-making: Multinational business organisations like Pepsi Co. should take into accounting utilitarian theory to ensure that the outcomes of their strategies are ethical and the Kantian theory to ensure that the strategies taken are ethical while making decisions. The analysis of the advertisement clearly shows that ethical dilemmas resulting from faulty managerial decision making in crucial areas of business like marketing and consequent dissatisfaction of stakeholders can lead to massive losses like dwindling of revenue and weakening of market goodwill. A critical analysis of the devastating impact of the controversial advertisement shows that breach of utilitarian and Kantian theory are capable devastating both capital and revenue generation of companies. Thus, it can analysed that ethical dilemmas and ethical stakeholder relationship should be given due consideration by apex management while forming business decisions (Noval Stahl, 2017). Market competitiveness: The utilitarianism and Kantian theories ensure that the strategies the companies make are ethically strong in terms of outcomes and methods respectively which ensure business growth and competitive advantage of companies in the market. The ethical dilemmas and resultant controversies from different important stakeholders like media render massive damage to the market images of the organisations involved. The discussion above shows that loss of goodwill reduces both capital and revenue generation of organisations, thus impeding their business operations. This results in loss of competitive advantage in the market to competitors (Fiksel, 2015). For example, Pepsi shares its market with its toughest international competitor, Coca Cola. The products of Coca Cola Company like Coca Cola and Pepsi Co like Pepsi are substitute of each other. This, ethical dilemmas due to breach of these two theories and consequent controversies result in Pepsi in losing its customers to Coca Cola. This means Pepsi would lose its market competitiveness to Coca Cola which weakens its market position (Block et al., 2016). This shows that ethical dilemmas have very strong impact on the market competitiveness of the multinational companies. Conclusion: One can reflect on the discussion above and point out light several important facts. First, apparently conflicting interests of stakeholders lead multinational organisations into ethical dilemmas. Second, failure of comply with interests of one of group of stakeholders (Australian society in the example) lead the organisations to lose support of other groups of stakeholders (shareholders) as well. Thirdly, this loss of stakeholder support leads to reduction of revenue generation and capital generation power of the companies. Fourth and finally, the ethical dilemmas are capable of damaging the goodwill of the business organisations and leads to weakening of their competitive advantage. Thus, this critical analysis of the importance of ethics in business operations makes it clear that business leaders of multinational organisations should form decisions giving ethics due importance. They should consider the implications of the business strategies like promotional strategies on the vari ous stakeholder groups like government, investors, the management, employees and the society at large. They should ensure that their strategies are ethical according to the Kantian theory and their outcomes are ethical as well as per the utilitarian theory. They should consider the crucial factors like social perceptions among customers in a particular market while forming promotional strategies. These steps would enable business organisations like Pepsi avoid ethical dilemma, resentment of stakeholders and consequent business losses. References: Archer, C., Harrigan, P. (2016). Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations.Media International Australia,160(1), 67-77. Block, L. G., Keller, P. A., Vallen, B., Williamson, S., Birau, M. M., management, A., ... Moscato, E. M. (2016). The squander sequence: understanding food waste at each stage of the consumer decision-making process.Journal of Public Policy Marketing,35(2), 292-304. Daboul, M. (2016). Impact of brand crises on brand image in the age of corporate social responsibility. Daniels, J. (2018).Pepsi backlash raises bigger question about company's marketing direction.CNBC. Retrieved 31 January 2018, from https://www.cnbc.com/2017/04/05/pepsi-backlash-raises-bigger-question-about-companys-marketing-direction.html Explore PepsiCo's Global Brands. (2018).Pepsico.com. Retrieved 31 January 2018, from https://www.pepsico.com/Brands/BrandExplorer#top-global-brands Fiksel, J. (2015). From risk to resilience. InResilient by Design(pp. 19-34). Island Press, Washington, DC. Hsu, L., Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective.International journal of research in Marketing,33(1), 59-77. Iphofen, R., 2016.Ethical decision making in social research: A practical guide. Springer. Madueo, J. H., Jorge, M. L., Conesa, I. M., Martnez-Martnez, D. (2016). Relationship between corporate social responsibility and competitive performance in Spanish SMEs: Empirical evidence from a Stakeholders perspective.BRQ Business Research Quarterly,19(1), 55-72. Noval, L. J., Stahl, G. K. (2017). Accounting for proscriptive and prescriptive morality in the workplace: The double-edged sword effect of mood on managerial ethical decision making.Journal of Business Ethics,142(3), 589-602. O#039;Connor, R. (2018).Pepsi and Kendall Jenner may just have released the worst advert ever.The Independent. Retrieved 31 January 2018, from https://www.independent.co.uk/arts-entertainment/tv/news/kendall-jenner-pepsi-advert-backlash-police-officer-model-can-protest-a7667251.html Pepsi cans its controversial Kendall Jenner commercial. (2018).Mail Online. Retrieved 31 January 2018, from https://www.dailymail.co.uk/news/article-4383798/Pepsi-pulls-controversial-Kendall-Jenner-commercial.html PepsiCo, Inc. Common Stock (PEP). (2018).NASDAQ.com. Retrieved 31 January 2018, from https://www.nasdaq.com/symbol/pep Salvioni, D., Astori, R., Cassano, R. (2015). Corporate sustainability and ethical codes effectiveness. Sharda, R., Delen, D., Turban, E., Aronson, J., Liang, T. P. (2014).Businesss Intelligence and Analytics: Systems for Decision Support-(Required). London: Prentice Hall. YukhymenkoLescroart, M. A., Brown, M. E., Paskus, T. S. (2015). The relationship between ethical and abusive coaching behaviors and student-athlete well-being.Sport, Exercise, and Performance Psychology,4(1), 36.

SWOT plan business school Essays - Management Education,

Hull Business School (HUBS) was created in 1999 but even before they formed HUBS, business- related subjects were been taught for over thirty years at the Management and the Finance School. The business school has a good reputation in the United Kingdom and around the world because of the teaching and the large list of proposed courses. It aims to create responsible leaders through its ?connected thinking? approach, which teaches students how to understand the world business environment. That is probably why the administration wants to raise the fees for undergraduate students in 2012 but they fear that the number of applications applying for business school will decrease. In order to counter this problem this report will elaborate a marketing communication plan to find solutions to attract more students from all over the world. SWOT ANALYSIS Strengths Lecturers are teaching from experience. All the teachers are working for years and have a good knowledge of students. Diverse courses are available for students. With a large choice of business classes, students can also attend other lectures in different department. Lots of international students. Students from 100 foreign countries. General education. During the first years the curriculum is general then they can specialize themselves. The Business school offers internships and jobs to students Thanks to the Hull University Union students can find contact or job more easily. Commitment to research. The Hubs takes part of the small number of universities which was recognized by the UK Economic and Social Research Council. Proximity to major companies thanks to alumni. In some lectures we have the chance to have alumni talking about their career or some stakeholders from famous companies.Weaknesses Lack of publicity. People and students may not know about the existing recognized areas. The ranking. The ranking of the business school world wide is quite bad: 301 on 400 Not enough diverse. There are about less than 1000 international people at the business school and most of them are from East Asia Opportunities Partnerships with businesses. The HUBS has 40 corporate partners with whom students can get in touch. International Program. International students are well supported to choose their courses. Take part from the European Union. The UK can benefit the EU rules. It is easier for European students they do not need a visa to come to England. Cultural changes bring more diversity to the school. The number of international students raised and now the Uk is the second host country behind the USA. Bursaries. Students can applied for bursaries which balance between 1000? and 500? according to their incomes. Threats Crisis. With the crisis parents may not be able to afford a university for their children. Besides with the raise of the fees it will be worst. Negative public perception. The city of Hull has a burglary and a poverty rate high. Lack of knowledge or not a family habit to go to university. Some students may not know about the HUBS or higher education in general and some others have to deal with family pressure that wants them to work directly. Growing competition of universities around Hull. Leeds and York Business Schools are the principal competitors. Government policy. It may be more selective about funding of teaching and research and decide to privilege other sectors. Rise of the fees. The university wants to raise the tuition fees at 9000 from 2012. Situation: The HUBS counts more than 3500 students and is one of the 1% business schools worldwide to have the ? triple crown? accreditations from AMBA, EQUIS and AACSB, which guarantee a high level of quality. Concerning the school vision and mission, it wants to be a leading business school in UK known for its international implication, its research program, learning and teaching. The school focuses on an approach called ?connected thinking? which encourages interconnections between students from different countries and teaches them how to work in an international environment. The second point of the brand image is the slogan: ?Responsible leadership in a complex world? which show the desire of the school to form perfect managers able to work abroad. At the business school students can choose between four degrees: undergraduate, MSc, MBA and research. This diversity of choice is a benefit for the school in the way that more people can be interested in applying in this business schools. Besides the fame of teaching the