SWOT plan business school Essays - Management Education,

Hull Business School (HUBS) was created in 1999 but even before they formed HUBS, business- related subjects were been taught for over thirty years at the Management and the Finance School. The business school has a good reputation in the United Kingdom and around the world because of the teaching and the large list of proposed courses. It aims to create responsible leaders through its ?connected thinking? approach, which teaches students how to understand the world business environment. That is probably why the administration wants to raise the fees for undergraduate students in 2012 but they fear that the number of applications applying for business school will decrease. In order to counter this problem this report will elaborate a marketing communication plan to find solutions to attract more students from all over the world. SWOT ANALYSIS Strengths Lecturers are teaching from experience. All the teachers are working for years and have a good knowledge of students. Diverse courses are available for students. With a large choice of business classes, students can also attend other lectures in different department. Lots of international students. Students from 100 foreign countries. General education. During the first years the curriculum is general then they can specialize themselves. The Business school offers internships and jobs to students Thanks to the Hull University Union students can find contact or job more easily. Commitment to research. The Hubs takes part of the small number of universities which was recognized by the UK Economic and Social Research Council. Proximity to major companies thanks to alumni. In some lectures we have the chance to have alumni talking about their career or some stakeholders from famous companies.Weaknesses Lack of publicity. People and students may not know about the existing recognized areas. The ranking. The ranking of the business school world wide is quite bad: 301 on 400 Not enough diverse. There are about less than 1000 international people at the business school and most of them are from East Asia Opportunities Partnerships with businesses. The HUBS has 40 corporate partners with whom students can get in touch. International Program. International students are well supported to choose their courses. Take part from the European Union. The UK can benefit the EU rules. It is easier for European students they do not need a visa to come to England. Cultural changes bring more diversity to the school. The number of international students raised and now the Uk is the second host country behind the USA. Bursaries. Students can applied for bursaries which balance between 1000? and 500? according to their incomes. Threats Crisis. With the crisis parents may not be able to afford a university for their children. Besides with the raise of the fees it will be worst. Negative public perception. The city of Hull has a burglary and a poverty rate high. Lack of knowledge or not a family habit to go to university. Some students may not know about the HUBS or higher education in general and some others have to deal with family pressure that wants them to work directly. Growing competition of universities around Hull. Leeds and York Business Schools are the principal competitors. Government policy. It may be more selective about funding of teaching and research and decide to privilege other sectors. Rise of the fees. The university wants to raise the tuition fees at 9000 from 2012. Situation: The HUBS counts more than 3500 students and is one of the 1% business schools worldwide to have the ? triple crown? accreditations from AMBA, EQUIS and AACSB, which guarantee a high level of quality. Concerning the school vision and mission, it wants to be a leading business school in UK known for its international implication, its research program, learning and teaching. The school focuses on an approach called ?connected thinking? which encourages interconnections between students from different countries and teaches them how to work in an international environment. The second point of the brand image is the slogan: ?Responsible leadership in a complex world? which show the desire of the school to form perfect managers able to work abroad. At the business school students can choose between four degrees: undergraduate, MSc, MBA and research. This diversity of choice is a benefit for the school in the way that more people can be interested in applying in this business schools. Besides the fame of teaching the