A Dolls House by Henrik Ibsen - 1829 Words

Henrik Ibsen, writer of his most famed play A Doll’s House. Ibsen emphasizes on small-town life in this play. A Doll’s House takes place in the 1880s in Europe/Norway and based on a married couple, Torvald Nora, who are considered to be middle class. The main character Nora in Ibsen’s play, A Doll’s House, seems to give this false installment of her identity. She is both unpredictable and childlike. The entire first and second act she spends giving this hidden subtext that she is unreliable. Nora Helmer is energetic/ enthusiastic due to the fact that she is always singing. Torvald refers to her as a spendthrift because she can never save any money from her allowance. Nora is Torvalds trophy wife. Throughout the play, Nora Helmer is dehumanized through her nicknames and portrayed as a doll figure through the way she acts. The readers first impression of Nora is that of an obedient and childlike wife. Nora seems to let Torvald control her every move. For her entire life, she has been treated not as his wife, but a mere child. In the first act, there’s a glimpse of that when Nora comes into the house with a variety of Christmas gifts. She then tries to get Torvald’s attention and that’s when he calls out to Nora with a distinctive nickname. He recalls: HELMER [calls out from his room]. Is that my little lark twittering out there? NORA [busy opening some of the parcels]. Yes, it is! HELMER. Is it my little squirrel bustling about? NORA. Yes! HELMER.Show MoreRelatedDoll’s House by Henrik Ibsen1126 Words   |  4 PagesHenrik Ibsen wrote the book, Doll’s House, in the late 1870s about the life of the common woman in Norway during the 1870s. The book gave society an inside of look of the life women in general. Woman during this time were oppressed and men were contemptuous towards women. Women that opposed their husband were considered mentally insane and sent to a mental institution. The book is about a domesticated woman named Nora. Nora lives in a house with her husband and their three kids. Nora main job toRead MoreA Dolls House by Henrik Ibsen1725 Words   |  7 Pagessuffrage, took place from 1848-1920. In the drama A Doll’s House by Henrik Ibsen, readers are presented with what seems to be the perfect little American dream home. Anti-feminist values are presented immediately in the first scenes of the play and carry out until the end. The play was written in 1879, a time when the feminist move ment was just starting to take shape and become well known. The drama A Doll’s House has feminist themes that indicate Henrik Ibsen to be a supporter of the feminist movement throughRead MoreA Dolls House by Henrik Ibsen1492 Words   |  6 PagesA Doll’s House by Henrik Ibsen was written in 1879 during the Victorian Era. The story is written as a play to be performed on stage. The two main characters Nora and Torvald Helmer are upper middle class husband and wife, but it boils down to social expectations. Conflicts arise when women are under their husbands rule for everything and society pressure to keep up appearances. Torvald Helmer is the antagonist to Nora, his wife, because he is mostly concerned about his reputation, he is the supremeRead MoreA Dolls House, by Henrik Ibsen1539 Words   |  7 PagesThe themes of â€Å"objecthood† and â€Å"feminine liberation† in Henrik Ibsen’s A Doll’s House as conveyed through the characterization o f Torvald and Nora, diction, stage directions and structure in two integral scenes. Henrik Ibsen’s A Doll’s House conveys the story of a wife’s struggle to break away from the social norms of late nineteenth century middle class Europe. Throughout the play, Ibsen focuses on Nora’s characterization and experiences and thus this leads the reader to perceive her as the protagonistRead MoreA Dolls House by Henrik Ibsen1556 Words   |  7 Pagesprevalent in a variety of literary selections. This paper will focus on animal imagery in Henrik Ibsens A Dolls House by using the reader response strategy. In the play A Dolls House by Henrik Ibsen, animal imagery is used in the development of the main character Nora. It is also later found that the animal imagery is a critical part in understanding who Nora is and how other characters perceive her. Ibsen uses creative animal imagery to develop Noras character throughout the play. The animalRead MoreA Dolls House by Henrik Ibsen868 Words   |  3 Pagesmoney is considered to hold the most power. In the case of the household, the person who holds the most power is the person who handles the money, and in our man-centric world, it is usually the man who holds both money and power. In Henrik Ibsens play A Doll’s House, the theme of money is used to establish power roles between the characters of the play, and how the theme contributes to typical gender roles in the 19th century. A womans duty in the 19th century was to exhibit â€Å"piety, purity, submissivenessRead MoreA Doll’s House by Henrik Ibsen Essay961 Words   |  4 PagesIn Henrik Ibsen’s play A Doll’s House, pointedly captures the reality of the Victorian Era within the play. Nora Helmer, the protagonist of the story, represents the typical women in society during that era. The audience’s first impression of Nora is a money obsessed, childish, obedient house wife to her husband, Torvald Helmer. However, as the play progresses one can see that Nora is far from being that typical ideal trophy wife, she is an impulsive liar who goes against society’s norm to be whomRead More A Dolls House by Henrik Ibsen Essay842 Words   |  4 PagesA Dolls House by Henrik Ibsen â€Å"A dolls house† was written by Henrik Ibsen and produced by famous actors during the time of the 1800’s; in fact it was the year of 1879 to be precise. It was around this time that many different Social, cultural and historical moments were changing through time, leaving the end result to change not only one country but had an effect on most of the world. For this section of the work I will be carefully discussing with you the issues of; * Social events Read More A Doll’s House by Henrik Ibsen Essay1111 Words   |  5 PagesA Doll’s House by Henrik Ibsen The play â€Å"A Doll’s House† by Henrik Ibsen is about a wife that is hiding a big secret from her overprotective husband. The play takes place on Christmas Eve till the day after Christmas. Nora Helmer and Torvald Helmer have been married for 8 years, yet Nora is hiding something from Torvald that she thinks would ruin everything if he found out. It opens up with Nora coming home and decorating the house for Christmas and making preparations. They have 3 children:Read MoreA Dolls House by Henrik Ibsen834 Words   |  3 PagesMr. Krogstad, a former employee of Torvald is the leading antagonist in A Doll House. He clearly has an agenda and a lust for power. Krogstad’s lust for power gives the reader a sense of subtle rage because Krogstad only wants what’s best for him and his family but he exploits Nora for his own gain. Krogstad advances the plot by controlling Nora through a loan, while illuminating both main characters, and reinforcing the themes of confusion and lost love. Krogstad influences the plot in a very

Emotivism - 1571 Words

EMOTIVISM LOGICAL POSITIVISM Logical positivism embraced a scientific method for verifying knowledge – a process of verification – which excluded the possibility of moral facts. This shows the influence of David Hume (1711-1776), who believed that sentiment was the source of right and wrong. If you decide to help someone in need, you do so because you have feelings, not because you have reason. Hume believed in a common feeling for each other’s welfare. We all have a capacity for compassion, but it has nothing to do with reason. You can’t go from a factual statement (an ‘is’) to a moral one (an ‘ought). Logical positivism acknowledged that moral facts were not like scientific ones, but went on to conclude that they were not facts at†¦show more content†¦One cannot say that one is right and the other wrong, because there are no facts that separate them, one can only accept that each is using moral judgements to express his or her emotional response to that s et of facts. People may reject Ayer’s theory – suggesting a whole variety of causes for their moral beliefs, which they believe justify their view. I might say that murder is wrong because Jesus taught against it in the NT and because it disrupts civilised society. Ayer explains this as an attempt to find other things that appeal to my emotions. C.L.STEVENSON (1908-1979) Ayer’s approach was taken and developed by C. L. Stevenson in his Ethics and Language (1945).While Ayer thought that arguments were people simply expressing their emotions towards each other, Stevenson maintained there was actually a disagreement in attitudes. Stevenson argued that moral judgements contain 2 elements: a. An expression of an attitude based on a belief b. A persuasive element which seeks to influence others To say ‘this is good’ means ‘I approve of this, you should as well’. Moral statements are not just expressions of emotion, but are the result of attitudes based on fundamental beliefs. If I say ‘capital punishment is wrong’, it’s because I have an attitude opposed to capital punishment which is formed by my fundamental beliefs about capital punishment – be they religious, moral or political. AyerShow MoreRelatedAnalysis Of Ayer s Theory Of Emotivism1490 Words   |  6 Pagesany moral knowledge then why we question the morality of the actions and make judgements on what’s right and what’s wrong? In my essay I will explain Emotivism and subjectivism and the confusion created by these. I will also present an argument about how it A.J. Ayer’s argument in Emotivism avoids Moore’s argument. In A.J. Ayer’s theory of Emotivism, he gives the modified version of Verification Principle and in my essay I wil l try to accomplish how using this modified version of verification principleRead MoreAyer s Philosophical View : Emotivism Vs. Subjectivism1026 Words   |  5 Pages Emotivism vs. Subjectivism In this paper I will look at how Ayer’s philosophical view of Emotivism avoids Moore’s objection. Therefore showing that Ayer’s view is not only different from Subjectivism but is also more plausible because the â€Å"ethical† statements that are put out by Emotivism cannot be empirically tested and also because the intent behind making Emotive philosophical statements is to influence the thoughts or behaviors or one’s audienceRead MoreThe Theory Of Cultural Moral Relativism1627 Words   |  7 PagesAccording to the moral theory of Emotivism, moral judgments do not have any meaning because they are merely expressions of attitudes and do not state anything that can be defined as true or false (Rachels 43). Emotivism holds the belief that moral language is not fact-stating language because it is not used to convey any kind of information. Moral statements function as a mix between a command and an expression and are meant to influence the beh aviors of others. Emotivism holds the belief that truthRead Moreâ€Å"Ethical Language Is No More Than Expressions of Emotion.† Discuss.913 Words   |  4 Pageshe was a logical positivist. Stevenson, however, disagreed with Ayer and developed his hurrah-boo theory of emotivism. Stevenson claimed that while ethical statements are an expression, they are more than ‘like’ and ‘dislike’ as there is a strong conviction or belief involved. To say ‘Murder is wrong’ is showing your strong belief that murder is wrong. Warnock disagreed with emotivism as he believed that ethical statements are more than like and dislike, as otherwise this would make any ethicalRead MorePerspectives On Moral Reasoning And All Of Them920 Words   |  4 Pagesmoral reasoning and all of them have their positive and negative sides. In the article The Basic Stances of Metaethics the authors define each of the main perspectives on moral reasoning, objectivism, cultural relativism, subjective relativism, and emotivism, and they leave the reader with a good understanding of each of them. In this essay I am going to outline the central arguments of each perspective and give positive and negative critiques. Objectivism is the view that some moral principles areRead MoreThe Ethical And Morality Of Pornography916 Words   |  4 Pages(West, C. 2013). Emotivism is a good ethical perspective that can describe how pornography can be seen or describe. Emotivism is a â€Å"meta ­ethical view that claims ethical statements are merely expressions of one’s emotion toward a given act, not based on facts or moral realities.† (Mosser, K. 2013, Ch. 1.7). It sees the expression on how we respond to an act. If he or she likes it, then it is good, but if he or she does not like it, then it is bad. â€Å"Within the framework of emotivism, judgments on pornographyRead MorePornography And Its Effects On Women861 Words   |  4 Pagesthat eliminate tradition claims due to reason and Ethical Egoism moral evaluations based on our goals and desires (Mosser, 2013). The terms of perspective are Relativism, Emotivism and Ethical Egoism. When putting it into perspective I think the appropriate perspective or point of view in this case would be emotivism. Emotivism instead sees our moral evaluation as simply the expression of whether we respond to a given act by liking it or not liking it. Something is good, on this view, if it is somethingRead MoreCognitivism in Philosophy Essay1670 Words   |  7 Pagestruth-apt. Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. In Emotivism a moral statement isnt literally a statement about the speakers feelings on the topic, but expresses those feelings with emotion. When an emotivist says â€Å"murder is wrong† its like saying â€Å"down with murder† or just saying â€Å"murder† while making a horrified face, or a thumbs-down gesture at the same time as saying â€Å"murder is wrong†. Emotivism watches theRead More A Taxonomy of Moral Realism Essay1637 Words   |  7 Pagesdiagramm atically represented in the following manner: Are ethical statements truth-evaluable? Yes No -- Early Emotivism (Ayer) Does descriptivism offer a correct account of moral semantics? Yes No -- Descriptivism -- Non-descriptivism Emotivism (Stevenson) Prescriptivism (Hare) Quasi-Realism (Blackburn) ExpressivismRead MoreThe Theory Of The Media2438 Words   |  10 Pagesresponsibilities of the media are to inform, strengthen and support controversy, and advertise. Within this essay the application of the three classical theories: utilitarianism, deontology, virtue ethnics; and the three alternative perspectives relativism, emotivism, and ethnical egoism will depict the actions, responsibly, and goal of the media. Due to the fact that the media extends to millions of people, â€Å"majority rules† is the best way to control how and what is distributed by the media. Utilitarianism

Corporate Sustainability And Effectiveness -Myassignmenthelp.Com

Question: Discuss About The Corporate Sustainability And Ethical Effectiveness? Answer: Introduction: Ethics and ethical dilemmas have profound influences on the business operations of multinational companies. Ethical dilemmas and failure to deal with them appropriately attract controversies which prove fatal to their business both in short term and long term. The paper would shed light on the topic by analysis of a piece of news revolving around a controversial advertisement by Pepsi Co. featuring Kendal Jenner. The author would first introduce the company and then go on to explore the controversial advertisement involving ethical dilemma (pepsico.com, 2018). The advertisement and its impacts would be analysed on the basis of two managerial ethical theories, namely, Utilitarianism and Kantian deontology. This advertisement would be then analysed on the grounds of these two theories and their impact on business generation of Pepsi Co. Then the author would go on to study how ethical dilemmas impact business decisions and their importance in those decisions. The chosen organisation and its ethical dilemma: PepsiCo Limited is the second largest manufacturer and marketer of food and beverages in the world and has its headquarters in the United States of America. The company is listed on the NASDAQ in its home country and several other stock exchanges around the word which accounts for its huge capital base (nasdaq.com, 2018). The global giant uses aggressive business models like wholly owned subsidiaries and acquisition and merger models to dominate the global beverage and snacks markets. PepsiCo owns some of the top brands in the world like Pepsi, Tropicana and Lays. The company under the leadership of its present CEO Mrs Indra Krishnamurthy Nooyi conducts business in over a hundred countries around the world (pepsico.com, 2018). It is evident from the discussion that the multinational company comes under immense pressure to satisfy all its stakeholders which creates ethical dilemmas which attracts interventions from the apex management. The ethical dilemma: PepsiCo was trapped in the ethical dilemma when it released an advertisement which showed model and actress Kendal Jenner approaching a police officer with a can of Pepsi with an angry crowd mostly consisting of black people marching in the background (cnbc.com, 2018). The critics cited that Pepsi tried to show the democratic rights of the people of Australia, especially the blacks in lighter sense. Moreover, the advertisement showed Kendal Jenner, a white American offering Pepsi to a police officer. The Australian media interpreted this feature of the advertisement as a marketing flaw of Pepsi and showcasing of racism (Iphofen, R., 2016). The advertisement received such a huge criticism from the Australian people and media that it attracted managerial action from Pepsi. The apex management of the multinational company ultimately had to withdraw advertisement to recover from the ethical dilemma. It can be argued that the ethical dilemma identified stems from the companys accountabili ty to a large number of stakeholders simultaneously. The next section would analyse this dilemma on the basis of two managerial theories namely, ethical dilemmas and ethical relationship with stakeholders. Two theoretical concepts from managerial ethics and critical analysis of the dilemma: The Utilitarianism theory is the managerial ethical theory dealing with morality of the outcomes of actions. As far as organisations are concerned, they face utilitarianism situations due to the continuous compulsion of adapting the outcomes of their strategies to benefit the changing macro environmental influences like technological and social changes over which they have no control. The complex business situations require the top managers to take decisions to tackle these ethical dilemmas (Sharda et al., 2014). Thus, one can argue that failure of the apex management bodies to confirm to utilitarianism theory by ensuring benefits of the stakeholders by their business strategies lead to loss of goodwill and loss of their support, thus weakening their business position. Kantian deontology: The theory Kantian deontology delves into the levels of ethical quality of an act rather than the outcome of the act. This means that the theory tries to point how ethical and morally strong an act is rather than merely looking into the outcome if the act like profits earned. This is because the interests of the stakeholders often conflict and the business organisations are required to meet both the interests to sustain in the market (Madueo et al., 2016). Resentment from stakeholders like customers can attract legal actions from another stakeholder, namely government. One can argue that the management of multinational business organisation are compelled to consider protecting stakeholders interests in spite of the ethical dilemmas because the stakeholders are capable of influencing the later and even lead the latter to close operations. They must ensure that the methods and plans they take are ethical and follow the Kantian theory. Analysis of the ethical dilemma in the light of the two theories: PepsiCo being a public limited company raises capital by issuing shares in the securities market. The company is under ethical and legal compulsion to give high returns on investments (ROI) to its shareholders. The company employs thousands of employees and is responsible for providing them with legitimate compensation. PepsiCo is under continuous pressure from governments to pay high taxes. These immense utilitarian pressures from these stakeholders necessitate the company to promote its products to attract more customers and generate higher revenue (Archer Harrigan, 2016). Thus, one would consider the advertisement of Pepsi as an ethical strategy to generate revenue to give maximum return to the shareholders and governments. The high revenue would also enable the company to raise the compensation packages of the employees. Thus, one can argue from this discussion that Pepsi had operated in a perfectly ethical manner by following the Kantian deontology by advertising its products. The theory of utilitarianism exposes PepsiCo before the other stakeholders like customers, media and the society as a whole. The company is under ethical legal compulsion to fulfil their interests as well in order to operate in the international market as per the utilitarianism theory. It is this need to satisfy this large number of stakeholders which exposes the company to ethical dilemmas which invites prompt actions from middle and upper level management (Salvioni, Astori Cassano, 2015). The advertisement of Pepsi featuring Kendal Jenner attracted criticisms from a wide range of stakeholders like the Australian media, customers and the Australian society in general (independent.co.uk, 2018). The blacks living in Australia are suffering oppression and exploitation in the hands of their white counterparts. They often protest demanding for their rights and dignity. The advertisement of Pepsi shows one such protest march in its background. The police and the government of Australia treat the protestors strictly which was evident by the showcasing of police officers in the advertisement. The showcasing of Jenner approach of police officer ready to retaliate one such march and the subsequent merriment of the protestors clearly shows that Pepsi has tried to show the plight of the Australian blacks less seriously (YukhymenkoLescroart, Brown Paskus, 2015). This analysis shows that the advertisement which was designed to market Pepsi in the Australian market to generate reven ue to give high ROIs to investors, an important stakeholder of Pepsi, did not protect the interests of the Australian society, another important stakeholder. The advertisement of Pepsi Co showcases its brand ambassador Kendall Jenner handing a Pepsi can to a police officer ready to take on the protestors. The critics like Bernice King, the daughter of Martin Luther King Junior opined that the advertisement demeaned the black Australians (Hsu Lawrence, 2016). It was also argued that the advertisement was said to encourage racism because it showed Jenner, who is an American white more prominently than the black Australians. Thus it can be argued that the advertisement was unethical from the side of the customers and society of Australia though it apparently did not have anything unethical as far as stakeholders and governments were concerned. The above discussion apparently shows that stakeholder interests are conflicting and lead multinational companies into ethical dilemmas. However, a closer look into the needs of the stakeholders would reveal that in reality their interests are interlinked and interdependent. The advertisement of Pepsi raised controversy in its Australian market that led to criticisms from customers particularly, black customers. This led to fall in sale of Pepsi products in Australia which is one of the important markets of the company which impacted its revenue generation. The controversial advertisement according to market experts actually showed the dwindling marketing prowess of the multinational company (cnbc.com, 2018). All these controversies on the ethical grounds damaged the market goodwill of Pepsi considerably. The shareholders interpreted this fall in revenue generation and market goodwill as the dwindling power of Pepsi Co to pay its investors high ROI and dividends (dailymail.co.uk, 201 8). This loss of investors trust led to fall in the share price of Pepsi that in turn affected its capital generation. Thus, in the first instance, Pepsi launched the advertisement in the Australian market to market its products and generate revenue to give high ROI to shareholders and taxes to governments, thus protecting interests of these two important stakeholders. However, the company lost support of the shareholders when it failed to protect the interests of two other important stakeholder groups namely, the media and the Australian society (Daboul, 2016). Thus, it can be argued that the apex management bodies of multinational corporations should maintain Kantian deontology (second theory) to deal with utilitarianism dilemmas (first theory). Influence of two ethical theories on managerial decision making process: The following are the ways in which Utilitarianism and Kantian theories influences managerial practices: Decision-making: Multinational business organisations like Pepsi Co. should take into accounting utilitarian theory to ensure that the outcomes of their strategies are ethical and the Kantian theory to ensure that the strategies taken are ethical while making decisions. The analysis of the advertisement clearly shows that ethical dilemmas resulting from faulty managerial decision making in crucial areas of business like marketing and consequent dissatisfaction of stakeholders can lead to massive losses like dwindling of revenue and weakening of market goodwill. A critical analysis of the devastating impact of the controversial advertisement shows that breach of utilitarian and Kantian theory are capable devastating both capital and revenue generation of companies. Thus, it can analysed that ethical dilemmas and ethical stakeholder relationship should be given due consideration by apex management while forming business decisions (Noval Stahl, 2017). Market competitiveness: The utilitarianism and Kantian theories ensure that the strategies the companies make are ethically strong in terms of outcomes and methods respectively which ensure business growth and competitive advantage of companies in the market. The ethical dilemmas and resultant controversies from different important stakeholders like media render massive damage to the market images of the organisations involved. The discussion above shows that loss of goodwill reduces both capital and revenue generation of organisations, thus impeding their business operations. This results in loss of competitive advantage in the market to competitors (Fiksel, 2015). For example, Pepsi shares its market with its toughest international competitor, Coca Cola. The products of Coca Cola Company like Coca Cola and Pepsi Co like Pepsi are substitute of each other. This, ethical dilemmas due to breach of these two theories and consequent controversies result in Pepsi in losing its customers to Coca Cola. This means Pepsi would lose its market competitiveness to Coca Cola which weakens its market position (Block et al., 2016). This shows that ethical dilemmas have very strong impact on the market competitiveness of the multinational companies. Conclusion: One can reflect on the discussion above and point out light several important facts. First, apparently conflicting interests of stakeholders lead multinational organisations into ethical dilemmas. Second, failure of comply with interests of one of group of stakeholders (Australian society in the example) lead the organisations to lose support of other groups of stakeholders (shareholders) as well. Thirdly, this loss of stakeholder support leads to reduction of revenue generation and capital generation power of the companies. Fourth and finally, the ethical dilemmas are capable of damaging the goodwill of the business organisations and leads to weakening of their competitive advantage. Thus, this critical analysis of the importance of ethics in business operations makes it clear that business leaders of multinational organisations should form decisions giving ethics due importance. They should consider the implications of the business strategies like promotional strategies on the vari ous stakeholder groups like government, investors, the management, employees and the society at large. They should ensure that their strategies are ethical according to the Kantian theory and their outcomes are ethical as well as per the utilitarian theory. They should consider the crucial factors like social perceptions among customers in a particular market while forming promotional strategies. These steps would enable business organisations like Pepsi avoid ethical dilemma, resentment of stakeholders and consequent business losses. References: Archer, C., Harrigan, P. (2016). Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations.Media International Australia,160(1), 67-77. Block, L. G., Keller, P. A., Vallen, B., Williamson, S., Birau, M. M., management, A., ... Moscato, E. M. (2016). The squander sequence: understanding food waste at each stage of the consumer decision-making process.Journal of Public Policy Marketing,35(2), 292-304. Daboul, M. (2016). Impact of brand crises on brand image in the age of corporate social responsibility. Daniels, J. (2018).Pepsi backlash raises bigger question about company's marketing direction.CNBC. Retrieved 31 January 2018, from https://www.cnbc.com/2017/04/05/pepsi-backlash-raises-bigger-question-about-companys-marketing-direction.html Explore PepsiCo's Global Brands. (2018).Pepsico.com. Retrieved 31 January 2018, from https://www.pepsico.com/Brands/BrandExplorer#top-global-brands Fiksel, J. (2015). From risk to resilience. InResilient by Design(pp. 19-34). Island Press, Washington, DC. Hsu, L., Lawrence, B. (2016). The role of social media and brand equity during a product recall crisis: A shareholder value perspective.International journal of research in Marketing,33(1), 59-77. Iphofen, R., 2016.Ethical decision making in social research: A practical guide. Springer. Madueo, J. H., Jorge, M. L., Conesa, I. M., Martnez-Martnez, D. (2016). Relationship between corporate social responsibility and competitive performance in Spanish SMEs: Empirical evidence from a Stakeholders perspective.BRQ Business Research Quarterly,19(1), 55-72. Noval, L. J., Stahl, G. K. (2017). Accounting for proscriptive and prescriptive morality in the workplace: The double-edged sword effect of mood on managerial ethical decision making.Journal of Business Ethics,142(3), 589-602. O#039;Connor, R. (2018).Pepsi and Kendall Jenner may just have released the worst advert ever.The Independent. Retrieved 31 January 2018, from https://www.independent.co.uk/arts-entertainment/tv/news/kendall-jenner-pepsi-advert-backlash-police-officer-model-can-protest-a7667251.html Pepsi cans its controversial Kendall Jenner commercial. (2018).Mail Online. Retrieved 31 January 2018, from https://www.dailymail.co.uk/news/article-4383798/Pepsi-pulls-controversial-Kendall-Jenner-commercial.html PepsiCo, Inc. Common Stock (PEP). (2018).NASDAQ.com. Retrieved 31 January 2018, from https://www.nasdaq.com/symbol/pep Salvioni, D., Astori, R., Cassano, R. (2015). Corporate sustainability and ethical codes effectiveness. Sharda, R., Delen, D., Turban, E., Aronson, J., Liang, T. P. (2014).Businesss Intelligence and Analytics: Systems for Decision Support-(Required). London: Prentice Hall. YukhymenkoLescroart, M. A., Brown, M. E., Paskus, T. S. (2015). The relationship between ethical and abusive coaching behaviors and student-athlete well-being.Sport, Exercise, and Performance Psychology,4(1), 36.

SWOT plan business school Essays - Management Education,

Hull Business School (HUBS) was created in 1999 but even before they formed HUBS, business- related subjects were been taught for over thirty years at the Management and the Finance School. The business school has a good reputation in the United Kingdom and around the world because of the teaching and the large list of proposed courses. It aims to create responsible leaders through its ?connected thinking? approach, which teaches students how to understand the world business environment. That is probably why the administration wants to raise the fees for undergraduate students in 2012 but they fear that the number of applications applying for business school will decrease. In order to counter this problem this report will elaborate a marketing communication plan to find solutions to attract more students from all over the world. SWOT ANALYSIS Strengths Lecturers are teaching from experience. All the teachers are working for years and have a good knowledge of students. Diverse courses are available for students. With a large choice of business classes, students can also attend other lectures in different department. Lots of international students. Students from 100 foreign countries. General education. During the first years the curriculum is general then they can specialize themselves. The Business school offers internships and jobs to students Thanks to the Hull University Union students can find contact or job more easily. Commitment to research. The Hubs takes part of the small number of universities which was recognized by the UK Economic and Social Research Council. Proximity to major companies thanks to alumni. In some lectures we have the chance to have alumni talking about their career or some stakeholders from famous companies.Weaknesses Lack of publicity. People and students may not know about the existing recognized areas. The ranking. The ranking of the business school world wide is quite bad: 301 on 400 Not enough diverse. There are about less than 1000 international people at the business school and most of them are from East Asia Opportunities Partnerships with businesses. The HUBS has 40 corporate partners with whom students can get in touch. International Program. International students are well supported to choose their courses. Take part from the European Union. The UK can benefit the EU rules. It is easier for European students they do not need a visa to come to England. Cultural changes bring more diversity to the school. The number of international students raised and now the Uk is the second host country behind the USA. Bursaries. Students can applied for bursaries which balance between 1000? and 500? according to their incomes. Threats Crisis. With the crisis parents may not be able to afford a university for their children. Besides with the raise of the fees it will be worst. Negative public perception. The city of Hull has a burglary and a poverty rate high. Lack of knowledge or not a family habit to go to university. Some students may not know about the HUBS or higher education in general and some others have to deal with family pressure that wants them to work directly. Growing competition of universities around Hull. Leeds and York Business Schools are the principal competitors. Government policy. It may be more selective about funding of teaching and research and decide to privilege other sectors. Rise of the fees. The university wants to raise the tuition fees at 9000 from 2012. Situation: The HUBS counts more than 3500 students and is one of the 1% business schools worldwide to have the ? triple crown? accreditations from AMBA, EQUIS and AACSB, which guarantee a high level of quality. Concerning the school vision and mission, it wants to be a leading business school in UK known for its international implication, its research program, learning and teaching. The school focuses on an approach called ?connected thinking? which encourages interconnections between students from different countries and teaches them how to work in an international environment. The second point of the brand image is the slogan: ?Responsible leadership in a complex world? which show the desire of the school to form perfect managers able to work abroad. At the business school students can choose between four degrees: undergraduate, MSc, MBA and research. This diversity of choice is a benefit for the school in the way that more people can be interested in applying in this business schools. Besides the fame of teaching the