Essay --

1. Why choose seasonal sales promotion as key KPI for Global electronic retail Seasonal sales promotion has grown substantially in recent years because it encourages people to buy more. There are few benefits for this growth in sales promotion for global electronic retail. ï  ¬ First consumers have easily accepted seasonal promotion as part of their buying decision criteria therefore they have a reason to look electronic product up constantly. ï  ¬ Second it is an opportunity to attract customer’s attention for global electronic retail and bring in new business in the sense of inheriting marketing themes with each season, holiday or event. ï  ¬ Third seasonal promotions focusing mainly on short term growth in sales which will immediate bring in additional revenue and increase margins. ï  ¬ Fourth it motivates and stimulates sales staffs. Create a sense of urgency: the promotion won’t last longer than the season/event. 2. The reason setting seasonal promotions could be based on the benefits above, but when decide to setting the target of seasonal promotion figures, the list of things below need ...